For the first time in the history of cinema, a movie trailer has crossed one billion views — and it belongs to Spider-Man: Brand New Day. Released on March 17 by Sony Pictures, the trailer accumulated the milestone in under a week, with WaveMetrix confirming 1.1 billion views by Tuesday. Tom Holland’s fourth outing as Peter Parker has produced the most-watched trailer the world has ever seen.
The opening 24 hours set a new one-day record of 718.6 million views. This shattered the record previously held by Deadpool & Wolverine’s Super Bowl debut teaser, which had earned 365 million in 2024. No Way Home’s 355.5 million and Grand Theft Auto VI’s 475 million were also overtaken. Brand New Day’s first-day figure was unprecedented in the history of promotional media.
The four-day cumulative total of 1.1 billion views is the greatest trailer performance in history. No film, gaming, or streaming property had ever crossed this threshold before. Brand New Day has not only broken records — it has created a new standard for the industry.
The film opens July 31, with Destin Daniel Cretton directing a cast that includes Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It follows No Way Home, which grossed $1.9 billion worldwide, and represents MCU Phase Six. It releases in India in six languages.
The trailer’s poignant portrait of Peter Parker — invisible to the world, yet still defending it — moved fans worldwide to share, react, and engage. Alternate titles born from the trailer’s emotional content went viral across platforms. Brand New Day has already proven it is something special; now it just has to live up to the hype on July 31.
