Apple Appeals EU Fine, Claims Commission Forces “Confusing” Business Terms

Apple has launched an appeal against the European Union’s €500 million fine, alleging that the European Commission’s ruling on its App Store practices is compelling it to implement “confusing” business terms. This legal challenge underscores the ongoing friction between the tech giant and Brussels over regulatory oversight.
The hefty penalty was imposed in April, following the Commission’s determination that Apple had violated the Digital Markets Act. Specifically, the EU accused Apple of impeding app developers from directing users to more affordable transactions outside of its proprietary App Store.
While Apple had previously revised its App Store guidelines to align with the EU’s mandate and avoid further financial penalties, the company now asserts that Brussels is improperly dictating its operational methods and imposing conditions that are disadvantageous for both the developer community and end-users.
Furthermore, Apple’s appeal highlights a disagreement over the EU’s expanded definition of “steering,” arguing that the Commission has broadened its scope to include in-app promotions, adding complexity for developers seeking to offer external deals.